PORTFOLIO

BY GLEB KUTSAN

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PRODUCER

In my role as a producer, I managed educational projects focused on career guidance and team building. I collaborated with Sber, T2, VkusVill, and X5 Group. I handled client communications and collected data on the outcomes of the services provided.

EXHIBITION SPACE MANAGER

I organized and managed contemporary art exhibitions. I priced artworks, arranged exhibits and lighting, handled logistics, and worked directly with buyers.

ART DIRECTOR

As an art director, I completely transformed the magazine’s visual concept by developing a new layout, visual language, and thematic design. The work focused on creating a distinctive style that combines the aesthetics of Northern Renaissance surrealism, contemporary text formats with relevant themes and media-friendly readability. Under my leadership, a team of 25 people worked on the project, including illustrators, SMM managers, layout designers, and writers.

IN 2.5 YEARS I'VE BEEN
ABLE TO OPERATE AS

01

CITY BRANDING
OF KOTLAS

03

EXHIBITION PROJECT «STAINED WITH

02

«SUR» MAGAZINE

In this project, I worked as a producer. I participated in the analytical and strategic phases, including researching the target audience, competitive landscape, and the unique character of the area. Based on this analysis, I developed the brand concept.

This issue became the first outcome of rethinking the magazine’s visual and conceptual style. Here, we moved away from the faceless “text-with-pictures” layout toward a fully developed design reflecting the quarterly theme of the issue.

I prepared and formatted the materials for the project presentation to the client. The core idea of the project was to reinterpret the city’s branding through constructs already present in its visual identity. Brick murals reflecting the city’s historical and cultural context were used as its foundation for developing the visual identity.

This project is dedicated to the phenomenon of collective trauma. The artists explore the representation of shared pain and examine the psychological and physical aspects that accompany it.

Project
Examples

The concept of Big Data is expressed through visual flows and distorted text trajectories that create a sense of data movement; through the contrast between strict, orderly text blocks and dynamic elements that represents the coexistence of structure and informational chaos; and through a tech-inspired palette of cool tones that immerses the reader in a digital environment.

The series “This Is How Bones Appear” reflects the anxiety and pain genetically embedded in us, manifesting from early childhood. The exhibition also includes works from the series “Of Body, Earth, and Longing.” Monstrous, ten-fingered, faceless hands simultaneously appear to shatter the glass and attempt to piece it back together. Due to the fragments suspended at varying distances from the viewer, a stained-glass effect emerges, frozen in time and space. This work alludes to the tragedy experienced by thousands of people worldwide - the fire at Notre-Dame de Paris.

SORROW»